This photographic series by Susan A Barnett has one of the most creative and simple concepts ever seen.
Entitled 'Not in Your Face,' the series involves people's t-shirts in relation to their identities. What Susan A Barnett aims to do is point out the statement that a printed t-shirt makes about a person's thoughts, opinions, and chosen peer group. To emphasize this point, Susan A Barnett requested only the backs of her models in these prints. This way, the concept is strengthened as a facial expression is deemed less important than a t-shirt.
Characteristic Tees
'Not in Your Face' by Susan A Barnett Shows T-Shirts with Personality
Trend Themes
1. Printed T-shirt Personalization - There is an opportunity to disrupt the traditional t-shirt market by creating more personalized, statement-making t-shirts that reflect a person's unique identity.
2. Back-printed Apparel - This trend could move beyond t-shirts and into other types of apparel, creating new opportunities for clothing brands to differentiate themselves from competitors.
3. Identity-based Marketing - Brands could capitalize on the power of a printed t-shirt to make a statement about a person's identity and appeal to consumers who prioritize individuality and self-expression.
Industry Implications
1. Fashion - Fashion brands could incorporate this trend into their existing offerings, or create new lines of clothing based solely on printed t-shirts that allow customers to express themselves in a more unique way.
2. Merchandising - Merchandising companies could capitalize on the popularity of printed t-shirts in order to create unique merchandise for musicians, influencers, and other similar groups with a strong following.
3. Marketing - Marketing agencies could partner with brands to create campaigns centered around printed t-shirts as a way to create a sense of community and identity among their target audience.