Streetwear imprint Doublet introduces its latest collection for the Fall/Winter 2019 season entitled 'Surprise!' Designer Masayuki Ino dives into classic nightmares and themes the latest seasonal designs around vintage horror concepts.
There are classic scary motifs that adorn the capsule all throughout, with clown emblems, skeletal overlaying accents, ghoulish graphics, and more. Additional details include glow-in-the-dark accents, balaclavas, striped suits, and more. A notable accent is the horror motifs that are printed on the inside of the knitted sweaters and shirts so that it can be worn over the wearer's head as a scary mask. The color palette features glowing prints, red, white, blue, gray, and black predominantly. The seasonal Surprise! collection by Doublet is set to launch officially on July 13th.
Vintage Horror-Themed Streetwear
Doublet Launches It's Surprise! Collection for the FW19 Season
Trend Themes
1. Vintage Horror-themed Streetwear - Creating streetwear collections inspired by vintage horror themes presents opportunities for unconventional fashion designs and unique branding strategies.
2. Glow-in-the-dark Accents - Incorporating glow-in-the-dark accents in streetwear offers opportunities for creative and eye-catching designs, attracting consumers looking for unique clothing items.
3. Printed Inside Mask - Integrating horror motifs on the inside of knitted sweaters and shirts to be worn as scary masks introduces innovative dual-function clothing possibilities.
Industry Implications
1. Fashion Industry - The fashion industry can explore the potential of vintage horror-themed streetwear to attract a niche customer base seeking alternative and edgy fashion choices.
2. Streetwear Industry - The streetwear industry can capitalize on incorporating glow-in-the-dark accents to create unique and attention-grabbing products that resonate with the urban fashion culture.
3. Apparel Manufacturing Industry - The apparel manufacturing industry can leverage the trend of printed inside masks to develop innovative clothing items that offer functionality beyond traditional aesthetics.