Through a Facebook campaign, a group called the Surge Movement has been able to get Surge soda back on the market.
For those too young to remember, Surge was Coca-Cola's failed attempt to compete with Pepsi's Mountain Dew. Unfortunately, the citrus flavored beverage failed to catch on with consumers and was taken off the market only five years after its release in 1996. However, Surge soda has always had a strong cult following among those who loved its citrus taste, regardless of its high sugar content (56g).
Surge soda is available as a 12 pack and sold only through Amazon; unfortunately due to high demand they're already sold out, however, you can be notified when it comes back in stock.
Nostalgic Soda Relaunches
Take a Trip Back to the 90s with a Sip from Surge Soda
Trend Themes
1. Retro Soda Revival - The relaunch of Surge soda shows a growing trend of nostalgia brands making a comeback in the beverage industry.
2. Social Media Influence - The success of the Surge Movement campaign highlights the power of online communities and grassroots efforts in influencing product relaunches.
3. Direct-to-consumer Sales - The exclusive availability of Surge soda through Amazon demonstrates a trend of brands bypassing traditional retail channels by selling directly to consumers.
Industry Implications
1. Beverage - Beverage companies can explore opportunities to revive discontinued brands with a loyal following, capitalizing on nostalgic consumer preferences.
2. Marketing and Advertising - The Surge Movement campaign showcases the potential for harnessing the influence of social media to generate support for product relaunches.
3. E-commerce - The success of Surge soda's direct-to-consumer sales strategy highlights the potential for e-commerce platforms like Amazon to disrupt the traditional retail landscape.