Noon Goons introduces a new collection for the Pre-Fall 2021 season full of surf-skate apparel as the brand interprets the different styles to work with one another seamlessly. The garments honor the Southern Californian roots of the label and expands from the usual casual lifestyle designs by the brand.
This season, it explores deeper into bold looks through plaids, animal prints, bright tartans, and much more. Kurt Namore, founder of Noon Goons speaks about the capsule to HYPEBEAST, stating that "I am especially stoked to introduce two novelties, with a faux snakeskin that can be found on jackets, shorts and bags, and an unexpected cow print denim [...] Paired with updated graphic tees and hoodies, our classic oversized jackets, tops and denim make for an easy, put together look at any time."
Animal-Printed Surf-Skate Apparel
Noon Goons Offers Bold Patterning Designs for Pre-Fall 2021
Trend Themes
1. Bold Patterned Apparel - Disruptive innovation opportunity: Create unique and eye-catching patterns using new printing technologies.
2. Animal Print Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for animal-inspired designs.
3. Surf-skate Fusion - Disruptive innovation opportunity: Combine surf and skate elements to create innovative apparel for active lifestyles.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate wearable technology into animal-printed clothing for enhanced functionality.
2. Textile - Disruptive innovation opportunity: Experiment with unconventional fabrics and techniques to push the boundaries of patterned apparel.
3. Sportswear - Disruptive innovation opportunity: Collaborate with professional athletes to create performance-driven surf-skate apparel with bold prints.