For the upcoming Spring/Summer 2019 collection that debuted in Paris earlier this week, Ex Infinitas focuses its efforts on developing the next generation of surf wear fashion.
The label takes the designs one step further than the traditional culture, which extends to beach-ready ensembles, floral motifs, short sleeve button-ups and narrow-style shades. The silhouettes harbor an eerie futuristic aesthetic that is "reminiscent of cult 90s movie 'Hackers.'"As a result, Ex Infinitas's surf wear fashion does not only pay tribute to the West Coast beach bums. It also references a more modern way that people surf. That is, the futuristic elements and "post-gender outlook" hit the mark on creating surf wear fashion for the digital era. By infusing this forward-thinking aesthetic with notes of traditional attire, Ex Infinitas is able to induce a sense of nostalgia.
Futuristic Surf Wear Fashion
Ex Infinitas Taps into Surf and Pop Culture for SS2019
Trend Themes
1. Futuristic Surf Wear Fashion - Opportunity for fashion brands to explore surf wear fashion with a futuristic aesthetic, incorporating elements of nostalgia.
2. Beach-ready Ensembles - Opportunity to design and market beach-ready ensembles that combine fashion with practicality for the modern consumer.
3. Post-gender Outlook - Opportunity to create surf wear fashion that embraces a post-gender outlook, catering to a diverse range of consumers.
Industry Implications
1. Fashion - Fashion industry can innovate by tapping into the growing demand for futuristic surf wear fashion.
2. Sportswear - Sportswear industry can expand its offerings by incorporating beach-ready ensembles into its product lines.
3. Technology - Technology industry can explore opportunities to integrate digital elements and innovative materials into surf wear fashion for the digital era.