The surfing lifestyle is avowedly anti-materialistic, but 'Surf Shacks' shows that surfers from around the world can still have captivating abodes. The full-color photography book captures images of surfers' homes in detail, letting people see how these full-time wave-chasers live their lives away from the ocean.
Surf Shacks is a compilation book, with images taken from various posts on Indoek, a popular surf culture blog. Though the name might make it sound as though the homes are all tropical huts, one of Surf Shack's most interesting aspects is its diversity. There certainly are rainforest lean-tos, but the pages are also interspersed with everything from rural cabins to converted vans to city apartments. Surfing may have a synchronous ideology, but surfers still live their lives the way they want.
Surfer Home Photography
'Surf Shacks' is a Photography Book of Surfers' Homes Around the World
Trend Themes
1. Surfer Home Design - Explore opportunities to create innovative and eco-friendly designs for surfers' homes around the world.
2. Alternative Living Spaces - Discover disruptive innovation opportunities in the development of unique living spaces for surfers, such as converted vans and rural cabins.
3. Surf Lifestyle Trends - Identify trends in surf culture and lifestyle that can be capitalized on to create new products and services for surfers.
Industry Implications
1. Interior Design - The interior design industry can tap into the surfer home trend by offering specialized design services for surfers' homes that reflect their unique lifestyle.
2. Real Estate - Real estate developers can explore the market for alternative living spaces targeted towards surfers, such as beachside cabins and converted vans.
3. Publishing - Publishers can seize opportunities to create niche photography books like 'Surf Shacks' that cater to specific interest groups, such as surfers and outdoor enthusiasts.