The Sure Invisible antibacterial antiperspirant products have been unveiled by the brand as a new lineup of personal care options for men and women. The new deodorants are focused on not leaving marks on clothing, combating against sweating, eliminating odor and even offering antibacterial properties. The formula has also been paired with the brand's MotionSense technology that will actually respond to the wearer's movement to provide the right level of protection.
The Sure Invisible antibacterial antiperspirant lineup is alcohol-free and reported to offer up to 48-hours of protection across the entire product collection. The antiperspirants also boast a variety of different scents that range from fruity and fresh for women, and fresh and herbal for men.
Alcohol-Free Antibacterial Deodorants
The Sure Invisible Antiperspirants Offer 48-Hour Protection
Trend Themes
1. Alcohol-free Antiperspirants - Disruptive innovation opportunity: Develop innovative alcohol-free antiperspirants with antibacterial properties and long-lasting protection.
2. Motionsense Technology - Disruptive innovation opportunity: Explore the integration of motion-sensing technology in personal care products to provide targeted and customized protection.
3. Sweat-free Odor Control - Disruptive innovation opportunity: Create advanced deodorants that combat sweating, eliminate odor, and offer antibacterial properties without leaving marks on clothing.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Redefine the personal care industry with alcohol-free antibacterial deodorants that provide long-lasting protection and eliminate clothing marks.
2. Fragrance - Disruptive innovation opportunity: Innovate the fragrance industry by developing fresh, herbal, and fruity scents for gender-specific antiperspirant products.
3. Technology - Disruptive innovation opportunity: Merge technology with personal care products by integrating motion-sensing technology to provide customized protection and long-lasting freshness.