The new Supreme x Lacoste collection combines the works of two powerful fashion labels once again, marking their second collaboration. The result of the joined forces this time brings a range of reworked streetwear pieces for the Spring/Summer 2018 season. The comprehensive capsule consists of varsity jackets crafted from wool, nylon anoraks and matching track pants done in reflective designs, polo and track pants, half-zip track shirts, hoodies, crewneck sweaters, sweatshorts, a selection of hats, and bags.
Some of the standout items from the new collaborative collection include Lacoste's signature polo shirt reworked in a luxe velour material, as well as the matching velour-crafted track pants, half-zip track top, and bucket hat. Every piece boasts the iconic Lacoste crocodile logo and Supreme branding details. The range will be available online, in New York, Brooklyn, Los Angeles, London, and Paris beginning April 19th, and in Japan on April 21st.
Luxe Velour Collaborative Streetwear
The Supreme x Lacoste Capsule Reworks Streetwear Apparel
Trend Themes
1. Collaborative Streetwear - Fashion brands are collaborating to create unique and eye-catching streetwear that combines elements from each brand, creating a new and exciting product.
2. Luxe Materials - Fashion brands are incorporating luxurious materials such as velour and wool into their streetwear line to give consumers a more sophisticated and upscale option.
3. Reflective Designs - Streetwear brands are experimenting with reflective designs on clothing to give a futuristic and edgy appearance during low-lit conditions.
Industry Implications
1. Fashion - Fashion brands are leveraging collaborations to prolong interest in their brands and increase sales by introducing unique products to the market.
2. Streetwear - The streetwear industry is continuously changing and evolves with every new collaboration or trend that arises, providing an opportunity for entrepreneurs to break into the market with their own unique take on streetwear.
3. Luxury Apparel - Incorporating luxurious materials into streetwear garments appeal to a wider audience of luxury shoppers, providing an opportunity for entrepreneurs to create high-end streetwear brands.