The Supreme SS 2014 lookbook showcases the brand's collaboration with the Dead Kennedys. Each of the items in the collection, from t-shirts to sweatshirts and work jackets, are emblazoned with artwork from the hardcore punk band, originally fronted by Jello Biafra.
Musically inspired collaborations are custom for the brand, which has worked with names such as Lady Gaga and Miles Davis in the past. For those unfamiliar, the Dead Kennedys were a fundamental part of the punk sub-culture, releasing music with politically charged lyrics and abrasive sounds. The release of this capsule collection, which will be available April 10th, marks yet another creative rebirth of the band, who re-formed in 2001.
Ultimately, the grungy, anarchist look of the line will definitely appeal to punk fans, especially those loyal to the Dead Kennedys.
Edgy Punk Revival Apparel
The Supreme SS 2014 Lookbook Features the Dead Kennedys
Trend Themes
1. Punk Collaborations - More fashion brands will collaborate with music artists and bands to incorporate punk into the design of their apparel.
2. Anarchist Aesthetics - Punk-inspired clothing lines will continue to feature anarchic designs which have potential to appeal to young people looking to distinguish themselves from mainstream fashion.
3. Nostalgic Streetwear - Streetwear fashion brands will incorporate vintage punk aesthetics into their designs for apparel aimed at a nostalgic and edgy market.
Industry Implications
1. Fashion - Fashion designers and retailers can create more capsule collections with punk bands and artists to reach customers looking for nonconformist apparel.
2. Music - Musicians can collaborate with fashion brands to launch clothing lines inspired by their music and style to appeal to their fans who want to emulate their image.
3. Youth Marketing - The punk-inspired aesthetic in apparel has an appeal to young people and therefore can be used by marketers to reach out and connect to younger age groups.