It saddens me to say this, but summer is almost over in most parts of the world, and luckily, the ‘Supreme Fall/Winter 2012 Lookbook’ gives you something to look forward to: stylish autumn apparel.
Supreme has been a strong force in the men’s fashion community and its much-anticipated fall and winter collection has finally been released. The lookbook is modeled entirely by skateboarder and photographer Jason Dill. Jason is one of the most recognizable people in skateboarding today and it was a good choice on Supreme’s part to feature him.
The new collection features a wide variety of jackets, coats, hoodies, pants and shirts that are perfect for this upcoming chilly season. Available on August 23rd at either the New York, Los Angeles or London stores and showing in Japan on August 25th.
Skateboard Legend Editorials
The ‘Supreme Fall/Winter 2012 Lookbook’ Features Jason Di
Trend Themes
1. Skateboard-inspired Fashion - The rise of skateboarder and photographer Jason Di as a fashion model may spark a new trend in skate-inspired fashion apparel for fall and winter seasons.
2. Skateboarding Photography - Jason Di's involvement in the 'Supreme Fall/Winter 2012 Lookbook' can trigger future collaborations between skateboarders and fashion photographers in marketing menswear.
3. Limited Edition Collections - The much-anticipated release date and availability of the 'Supreme Fall/Winter 2012 Lookbook' can drive sales and interest in future limited edition collections that appeal to urban/streetwear consumers.
Industry Implications
1. Fashion - The 'Supreme Fall/Winter 2012 Lookbook' demonstrates the potential for fashion retailers to collaborate with edgy subcultures like skateboarding to increase their sales.
2. Photography - Jason Di's success in modeling menswear collections may inspire skateboard photographers to explore fashion photography and expand their business opportunities.
3. Retail - The release of Supreme's fall and winter collection highlights the value of exclusive releases in urban/streetwear retail. Retailers can create limited edition collections and events to attract niche customers and boost sales.