A new Supreme collaboration has been released, this time with The North Face. The streetwear giant has joined forces with the outerwear company before, resulting in highly functional apparel that doesn't skimp on style.
The Spring/Summer 2017 Supreme collaboration with The North Face incorporates a number of lightweight outdoor pieces, along with some high-function accessories to go along. The majority of the pieces make use of bold primary colors, with bright red, blue and yellow making up entire outfits.
For those looking for something a little more understated, there's black and military green versions as well. In patriotic fashion, the American flag is featured on most of the pieces, along with Supreme's and The North Face's logos.
Weather-Resistant Streetwear
A Supreme Collaboration with The North Face Dropped for Spring
Trend Themes
1. Weather-resistant Streetwear - The increasing demand for fashionable and functional clothing that can withstand all weather conditions presents an opportunity for the apparel industry to innovate their designs and materials.
2. Highly Functional Apparel Collaborations - Collaborating with complementary brands can help companies create unique high-function apparel and accessories that cater to specific audiences.
3. Bold Primary Colors in Fashion - There is a growing trend for bold primary colors in fashion, creating opportunities for companies to incorporate these colors in their designs.
Industry Implications
1. Apparel Industry - The apparel industry can take advantage of the demand for weather-resistant streetwear and innovate their designs and materials to offer fashionable and functional clothing.
2. Outdoor Gear Industry - Collaborating with outdoor apparel brands can help outdoor gear companies like The North Face expand their product line and reach new audiences with highly functional collaborations.
3. Fashion Industry - The trend for bold primary colors in fashion is an opportunity for fashion companies to incorporate these colors in their designs and stay current with the latest trends.