Supreme and Nike continue to grow their ongoing partnership with a new series that spotlights the Air Force 1 sneaker model Together, the duo launched three new colorway options including the Triple White, Triple Black, and Flax for the season. It is set to launch at the start of the season later this week with tonal-neutral designs.
The uppers of the shoes are made with a leather material across the Triple White and Triple Black colorway options and the Flax version is done in a nubuck material. The iconic Supreme Box Logo details the lateral heel section and the insoles of the sneaker. Additional branding is seen on the laces as it all fits on top of the rubber sole units.
Collaborative Neutral Lifestyle Shoes
Supreme and Nike Join forces on a New Set of Air Force 1s
Trend Themes
1. Trend Towards Collaborative Sneakers - Opportunity for brands to increase their reach and collaborate with other sneaker companies to create unique, limited edition designs.
2. Growing Popularity of Neutral Toned Shoes - As casual and comfortable fashion continues to rise, there is potential to capitalize on the trend of neutral-toned shoes for everyday wear.
3. Incorporation of Unique Branding in Design - There is an opportunity to set a brand apart by incorporating unique and recognizable branding within the design of collaborative sneakers.
Industry Implications
1. Footwear - Collaborative sneaker designs and unique branding within the design can disrupt the footwear industry by providing unique and limited edition options for consumers.
2. Fashion Apparel - The growing trend of neutral-toned shoes creates opportunities for both established and emerging fashion apparel companies to capitalize on the casual and comfortable fashion trends of consumers.
3. Marketing and Advertising - The promotion of collaborative footwear designs and unique branding opportunities can disrupt traditional marketing and advertising practices by creating buzz for limited edition releases and encouraging brand collaborations.