Fleece-Centric Collaborative Streetwear

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Surpreme and Nike Join Forces on a Soft Spring 2022 Range

Supreme and Nike continue to work in collaboration on a new Spring 2022 collection that centers around streetwear shapes as per usual. It continues to build upon Nike's sports expertise and the streetwear sensibilities that come from Supreme's background. It is exclusively made for Supreme and features silhouettes including a hooded jacket, crewneck sweater, cargo pants, sweatpants, and a 6-panel cap.

Notably, the hooded jacket, the cargo pants, and the hat are made from cotton corduroy materials that have embroidery and applique logos detailing the silhouettes. The crewneck sweater and sweatpants are then made with a brushed back fleece material with applique logos to create a matching sweatsuit look for the season. It is set to launch tomorrow at 11 am EDT.
Trend Themes
1. Fleece Streetwear Collaborations - There is an opportunity for other streetwear and fashion brands to collaborate on a similar soft and comfortable fleece-centric collection for upcoming seasons.
2. Brand Collaboration in Sports Fashion - Cross-brand collaborations such as Nike and Supreme have the potential to create unique designs and bring both fanbases together with innovative products.
3. Applique and Embroidery Details - There is an opportunity for more fashion brands to incorporate embroidery and applique logos onto comfortable and trendy silhouettes for their customer’s fashion choices.
Industry Implications
1. Streetwear Fashion - Similar streetwear brands can create collections with fleece materials to offer stylish and cozy fashion choices for their customers, especially during colder seasons.
2. Sports Apparel Industry - Other sports brands can collaborate with other streetwear brands to create unique and trendy clothing options that combine sportswear and streetwear styles.
3. Embroidery and Applique Manufacturing - Embroidery and applique companies can work with fashion and retail companies to create customized logos on their garments for a personalized touch.

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