Supreme and Levi's work in collaboration once again to design a collection suitable for the Fall/Winter 2019 season. The joint capsule features a color palette that highlights three options -- bright yellow, a muted black option, and Desert Camouflage.
The main design language of the seasonal pieces is the workwear silhouettes, made to be versatile so that it can be worn casually as well. The staple shapes are true to Levi's and boast a reconstruction of nylon materials that gives the pieces a slight sheen reflection. Every piece features co-branding accents that nod to both contributing brands including embroidered "Supreme" and the signature Levi's "Red Tab." The collaboration collection is set to launch on October 24th online and in-store.
Nylon Workwear-Influenced Streetwear
Supreme and Levi's Join Forces for a FW19 Collection
Trend Themes
1. Workwear-influenced Streetwear - Opportunity for brands to collaborate and create workwear-inspired streetwear collections.
2. Nylon Materials in Fashion - Innovative use of nylon materials to give clothing a unique sheen and texture.
3. Co-branding in Fashion - Trend of incorporating co-branding accents in fashion collections to highlight collaboration and create buzz.
Industry Implications
1. Fashion - Brands and designers in the fashion industry can explore workwear-inspired streetwear collections.
2. Textile - Opportunity for textile manufacturers to create and supply nylon materials for fashion brands.
3. Retail - Retailers can capitalize on the trend of co-branded fashion collaborations by stocking and promoting these collections.