The new Supra Falcon isn’t really modelled after a falcon at all, but instead features cheetah prints.
These comfy, slipper-like sneakers look like one of Supra’s most comfortable sneakers out. If it wasn’t for the white trim along the bottom of the shoe, they could easily pass for slippers. The actual design has a few interesting elements like the padded foam heel overhang. Two large foam strips cover the heel of the shoe, giving it a totally different look than most shoes right now.
The Supra Falcon’s present a new look for the street wear brand and symbolize a move away from their typical clean leather sneakers.
Supra says this shoe is eco-friendly, although it offers no specifics as to how this designation is achieved or qualified.
Faux Cheetah Fur Footwear
These Supra Falcon’s Cross the Animal Kingdom with Cheetah a Print
Trend Themes
1. Faux Animal Fur - Disruptive innovation opportunity: Develop new eco-friendly materials that mimic the look and feel of animal fur without the ethical concerns or environmental impact.
2. Street Wear Fashion - Disruptive innovation opportunity: Integrate unique design elements and materials to create bold and unconventional street wear footwear that stands out in the market.
3. Eco-friendly Footwear - Disruptive innovation opportunity: Create transparent and verifiable eco-friendly manufacturing processes for footwear, meeting growing consumer demand for sustainability.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion with sustainability by developing animal-friendly alternatives that still provide the desired aesthetic in footwear.
2. Footwear - Disruptive innovation opportunity: Explore new design possibilities in street wear footwear by experimenting with unconventional materials and textures.
3. Environmentally Friendly Products - Disruptive innovation opportunity: Develop innovative manufacturing techniques and materials that minimize the ecological footprint of footwear production and use.