The Sailor Jerry Spiced Rum #SupportYourArtist campaign has been launched by the brand in partnership with Kingpin Tattoo Supplies to help get much-needed supplies to artists who need them most. The eight-week-long campaign is being rolled out now until November and will see two to three winners selected each week through one of two methods of nominations. The campaign will see a total of $30,000 worth of supplies provided to tattoo shops, most of which have been forced to close their doors in recent months due to the COVID-19 lockdown.
Sailor Jerry Spiced Rum Global Brand & Culture Ambassador Gemma Kane spoke on the latest installment of the Sailor Jerry Spiced Rum #SupportYourArtist campaign saying, "Sailor Jerry Spiced Rum originated from old school tattooing, and it’s at the heart of what Sailor Jerry is. We want to be there to for the tattoo artists and shops that have always been there for us – as they continue to breathe life into Norman Collin’s flash on a daily basis – with #supportyourartist we strive to honor & support this community…"
Tattoo Shop-Supporting Campaigns
Sailor Jerry Spiced Rum #SupportYourArtist Gets Artists Supplies
Trend Themes
1. Tattoo Artist Support - The Sailor Jerry Spiced Rum #SupportYourArtist campaign provides a platform to support tattoo artists by supplying them with much-needed tattoo supplies.
2. Community Collaboration - The campaign encourages collaboration between Sailor Jerry Spiced Rum, Kingpin Tattoo Supplies, and tattoo artists to support the industry during the COVID-19 lockdown.
3. Brand-creative Partnership - The partnership between Sailor Jerry Spiced Rum and Kingpin Tattoo Supplies showcases the potential for collaborations between brands and creative industries to drive support and innovation.
Industry Implications
1. Alcohol & Beverage - The Sailor Jerry Spiced Rum #SupportYourArtist campaign highlights the potential for alcohol and beverage companies to support creative industries during challenging times, fostering brand loyalty.
2. Tattoo Supplies - The campaign underscores the importance of the tattoo supplies industry and presents an opportunity for businesses in this sector to adapt and find new ways to support tattoo artists.
3. Marketing & Advertising - The collaboration between Sailor Jerry Spiced Rum and Kingpin Tattoo Supplies demonstrates innovative marketing and advertising strategies that can connect brands with niche communities, creating mutually beneficial partnerships.