Since it's a challenge for people to find the support they need through in-person, face-to-face interactions, many are turning to online support networks to help them deal with life during an uncertain time. 1-800-Flowers.com launched Connection Communities as a peer-to-peer support portal powered by self-care platform Wisdo. On the platform, users can give and get advice, as well as engage with others who are dealing with everything from coronavirus anxiety to loss and loneliness. The community also serves as a hub to unite people who may be experiencing trouble adjusting to the changes in motherhood, caregiving, relationships or even their own self-care.
On the platform, users can have both one-on-one and group conversations by virtually connecting with others who are experiencing or have overcome the same hardships.
P2P Support Networks
Connection Communities Unite Members Facing Loss, Loneliness and Anxiety
Trend Themes
1. Online Support Networks - Opportunity to provide virtual platforms for people to find support and advice during challenging times.
2. Peer-to-peer Support - Opportunity to create communities where individuals can connect with others facing similar challenges.
3. Self-care Platforms - Opportunity to integrate self-care tools and resources into online support networks.
Industry Implications
1. Mental Health Services - Disruptive innovation opportunity for mental health service providers to offer virtual counseling and support.
2. Technology Platforms - Disruptive innovation opportunity for tech companies to develop user-friendly, secure online support networks.
3. E-commerce - Disruptive innovation opportunity for online retailers to expand their services by providing peer-to-peer support communities.