iHerb created a smartphone app that is personalized to each user, allowing consumers to complete their online supplement shopping conveniently and efficiently. The platform creates a home page for each user that presents relevant vitamins, supplements and other healthy products that adhere to personal needs.
The iHerb system understands that consumers can be overwhelmed by the vast amount of health-conscious products out there on the market and ultimately conducts their research for them. Each user is able to complete a personal profile allowing the iHerb app to filter through its database to present only the most useful items.
In addition, the supplement shopping app allows users to create new filters, edit their preferences and directly purchase items on-demand. This personalized shopping platform is currently available for Android devices and will be downloadable on iOS devices later this month.
Supplement Shopping Apps
The iHerb App Creates Custom Home Pages for Consumer Convenience
Trend Themes
1. Personalized Shopping Apps - The trend of personalized shopping apps provides an opportunity for businesses to create customized platforms that cater to individual consumer needs.
2. Curated Product Recommender Systems - The rise of curated product recommender systems presents an opportunity for businesses to develop algorithms that filter and recommend relevant products based on user preferences.
3. Mobile Health and Wellness Platforms - The emergence of mobile health and wellness platforms opens up opportunities for businesses to leverage technology and provide convenient access to health-conscious products and information.
Industry Implications
1. E-commerce - The e-commerce industry can benefit from developing personalized shopping apps that enhance the online shopping experience for consumers.
2. Health and Wellness - The health and wellness industry can embrace curated product recommender systems to simplify the process of finding and purchasing relevant supplements and vitamins.
3. Mobile App Development - The mobile app development industry can tap into the demand for mobile health and wellness platforms by creating innovative apps that cater to individual health needs.