This ad is a short video that seeks to promote the new Adidas Superstar collection. The video features Adidas-praising testimonials from artist Pharrell and six other like-minded celebrities.
The unique Superstar collection from Adidas is an original line that features creative and bold styles in both shoes and clothing items. The fashion line is geared towards males and females seeking to express a hip-hop-inspired streetwear style of dressing.
The ad promotes this style with the help of artists who portray unique styles such as Pusha T, Grigoriy Dobrygin, Smithe, VJ Mian and Yoon. Each of these artists use their talents to express their creativity, which perfectly reflects this unique line from Adidas. The line will be available for the fall and winter months of 2015.
Superstar Sneaker Ads
This Adidas Ad Promotes the Superstar Collection with Six Unique Celebrities
Trend Themes
1. Celebrity Collaborations - Adidas' Superstar collection showcases the power of celebrity endorsements and collaborations in driving sales and brand awareness.
2. Streetwear Fashion - The Superstar collection taps into the growing trend of hip-hop-inspired streetwear fashion, offering bold and creative styles for fashion-forward individuals.
3. Video Advertising - The short video ad format used by Adidas effectively captures attention and promotes the Superstar collection, showcasing the potential of video advertising for product promotions.
Industry Implications
1. Fashion - The Superstar collection caters to the fashion industry, specifically targeting individuals who desire a hip-hop-inspired streetwear style.
2. Sports Apparel - Adidas' Superstar collection includes footwear and clothing items, positioning the brand as a key player in the sports apparel industry.
3. Advertising & Marketing - The successful use of celebrity endorsements and video advertising in the Superstar collection campaign highlights the opportunities for innovation in the advertising and marketing industry.