Breitling recently collaborated with Outerknown, in order to produce a new Superocean Watch with a sustainable design. The watch is titled the 'Breitling Superocean Automatic 44 Outerknown,' and it is currently available through Breitling retail locations for a $4,299 price point. The two companies also collaborated to produce a line of NATO straps, which can complement a previously purchased Breitling watch.
The new Superocean Watch has a 44mm case, that is comprised of stainless steel and has a green bezel. The watch operates on the Breitling Caliber 17 self-winding movement system, which is able to power the watch for a total of 38 hours. The NATO straps have a yarn design, which is created from nylon waste from the ocean.
Ocean-Waste Watches
Breitling Collaborated with Outerknown Creating a Sustainable Superocean Watch
Trend Themes
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Sustainable Design — The collaboration between Breitling and Outerknown showcases the trend of sustainable design in the watch industry.
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Circular Economy — The use of nylon waste from the ocean to create NATO straps highlights the growing trend of circular economy practices in the fashion and accessories industry.
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Collaborative Partnerships — The collaboration between Breitling and Outerknown demonstrates the trend of businesses joining forces to create innovative and sustainable products.
Industry Implications
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Watch Industry — The Breitling Superocean Automatic 44 Outerknown watch presents an opportunity for the watch industry to integrate more sustainable materials and design practices.
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Fashion and Accessories Industry — The use of ocean waste nylon in the production of NATO straps opens up opportunities for the fashion and accessories industry to adopt circular economy principles and reduce environmental impact.
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Collaborative Design Industry — The collaborative partnership between Breitling and Outerknown sets the stage for other companies in various industries to come together and create innovative, sustainable products that appeal to conscious consumers.