Follow Your Heart's SuperMac is a new kind of vegan macaroni that's paired with rich sauces made with veggies, beans and cashews. Fueled by whole foods, these macaroni meals were created to deliver "real food, real fast" and the better-for-you macaroni meals can be prepared in less than 10 minutes.
SuperMac can be found in vibrant varieties like Cheezy Carrot and Creamy Caulifredo, both of which are kid-friendly. The quick, simple and plant-based meals help the brand expand its presence beyond the refrigerated section of the store and offer a different choice to traditional boxed macaroni and cheese. Follow Your Heart is debuting the nutrient-dense SuperMac meals at "a time when demand for plant-based as well as kid-friendly, parent-approved foods is at an all-time high."
Vegetable-Forward Macaroni Meals
The SuperMac Organic Macaroni is Made with Cauliflower & Carrots
Trend Themes
1. Plant-based Comfort Food - The popularity of SuperMac shows a trend towards plant-based comfort foods that are both healthy and satisfying.
2. Quick Meal Solutions - SuperMac's ability to be prepared in less than 10 minutes highlights a trend towards quick meal solutions for busy consumers.
3. Kid-friendly Vegan Options - The success of Cheezy Carrot and Creamy Caulifredo suggests a trend towards kid-friendly vegan options in the food industry.
Industry Implications
1. Plant-based Foods - There is an opportunity for companies in the plant-based foods industry to develop more convenient and healthy comfort food options like SuperMac.
2. Packaged Foods - The trend towards quick meal solutions creates an opportunity for companies in the packaged foods industry to develop more healthy options like SuperMac.
3. Children's Foods - The trend towards kid-friendly vegan options creates an opportunity for companies in the children's foods industry to develop more healthy and plant-based options like Follow Your Heart's SuperMac.