As the largest supermarket corporation in Germany, it’s no surprise to see the The Edeka Group made the news. But the ‘Supergeil’ reason it made the news is surprising this time around.
The epic and amazingly funny new three-minute music video commercial, entitled Supergeil, is both hilarious and cheeky—the literal translation can mean "super cool" or "super sexy" in German.
Starring middle-aged singer Friedrich Liechtenstein singing, dancing, bathing in milk, smoking sausages and getting up to all kinds of naughty behavior, the Edeka Group ad is going viral.
Set to a catchy techno beat, the cool and entertaining ad is sung in German, but Liechtenstein’s funky performance definitely transcends language barriers.
The ad was created by ad agency Jung von Matt and was inspired by local pop culture.
Sing-Song Supermarket Campaigns
The Edeka Group Campaign is Provocative
Trend Themes
1. Epic Supermarket Campaigns - Opportunity to create attention-grabbing and entertaining campaigns that go viral.
2. Celebrity-driven Advertisements - Potential to leverage well-known personalities to increase brand awareness and engagement.
3. Cross-cultural Marketing - Chance to create advertisements that transcend language barriers and appeal to a global audience.
Industry Implications
1. Supermarket Retail - Supermarkets can create innovative marketing campaigns to differentiate themselves and attract more customers.
2. Advertising Agencies - Opportunity for ad agencies to create unique and provocative advertisements that generate buzz.
3. Music Industry - Music industry can collaborate with brands to produce catchy jingles and music videos for marketing purposes.