Mr Bug is going beyond its range of sustainable, grain-free Bug Bites treats for dogs with an all-new Superfood Shaker that can be used as a nutritious meal topper. The Superfood Shaker is a nutritional mealworm supplement and a source of hypoallergenic protein that's easy to add to a dog's daily meal. Dried mealworms are a source of 53% protein, 28% healthy fat, 6% fiber, 5% moisture, plus amino acids and minerals.
Pet owners are embracing alternative protein sources for their pets, especially from insects, as a means of better aligning their purchasing choices with their deep-seated values of sustainability. This shift reflects a growing awareness that choosing insect-based meals, treats, and toppers not only nourishes their pets but also contributes to a more eco-friendly and resource-efficient pet food industry.
Superfood Mealworm Supplements
Mr Bug's Superfood Shaker Adds Nutrition to Daily Dog Meals
Trend Themes
1. Alternative Protein Sources - Pet owners are embracing alternative protein sources for their pets, especially from insects, as a means of better aligning their purchasing choices with their deep-seated values of sustainability.
2. Eco-friendly Pet Food Industry - Choosing insect-based meals, treats, and toppers not only nourishes their pets but also contributes to a more eco-friendly and resource-efficient pet food industry.
3. Utilizing Insect-based Superfood - The all-new Superfood Shaker by Mr Bug adds a nutritious meal topper in the form of a mealworm supplement, providing a source of hypoallergenic protein that's easy to add to a dog's daily meal.
Industry Implications
1. Pet Food - The pet food industry can tap into the growing demand for alternative protein sources for pets, particularly insect-based products.
2. Sustainable Agriculture - The rise of insect-based superfood presents opportunities for sustainable agriculture practices to produce insect farms for mealworm production.
3. Food Supplements - There is potential for growth in the food supplement industry by offering insect-based products as a source of nutrition for both pets and humans.