Superfood Immunity Boost is a new juice blend from Bolthouse Farms that helps to satisfy consumer demand for functional wellness beverages, especially with immune-supporting properties. The new drink combines flavorful and nutritious elderberry, cranberry and echinacea, so that it serves as a source of Vitamin C, D and zinc.
To support the whole family, the Superfood Immunity Boost fruit juice blend is available in large 52-ounce multi-serve bottles. As Bolthouse Farms Chief Customer Officer Phil Kooy states, "We quickly developed the new Superfood Immunity Boost juice and added multi-serve sizes of our other immunity-boosting juices and smoothies, providing the value and function consumers are looking for."
Bolthouse Farms also offers other nutritious beverages to support wellness at home, including C-Boost with 600% daily value of Vitamin C per serving, Multi-V Goodness and Carrot Ginger Turmeric, which is packed with antioxidants and anti-inflammatory support.
Immune-Boosting Juice Beverages
Superfood Immunity Boost Shares Elderberry, Cranberry & Echinacea
Trend Themes
1. Functional Wellness Beverages - Opportunity for creating beverages with immune-supporting properties to cater to consumer demand for functional wellness.
2. Superfood Juice Blends - Disruption opportunity in the market by offering juice blends infused with nutrient-rich superfoods like elderberry, cranberry, and echinacea.
3. Large Multi-serve Bottles - Potential to innovate by providing 52-ounce multi-serve bottles to conveniently serve the whole family with immune-boosting juices and smoothies.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to tap into the rising demand for functional wellness drinks with immune-boosting properties.
2. Health and Wellness Industry - Disruption potential in the health and wellness space by offering superfood-infused juice blends that promote immune support.
3. Packaging Industry - Innovation opportunity for packaging companies to design large multi-serve bottles tailored for immune-boosting juice beverages, catering to the needs of families.