There are hundreds of superfood beverage products on the market that are made with vibrantly colored berries and deliciously juicy fruits, particularly because they are attractive, flavorful and easy to market to consumers. However, there are just as many beneficial superfood ingredients that don't get their time in the spotlight because they lack the dazzling qualities of something like an antioxidant-rich goji berry or hydrating coconut water.
Karuna is boldly setting itself apart in the superfood beverage market by introducing Karuna Heal, Karuna Hydrate and Karuna Fuel. Of these three, one of the most standout products is Karuna Heal, which is made with mung bean sprouts and aronia berries, which are rich in antioxidants and vitamins.
Other unusual ingredients in its all-new trio of drinks include chestnut, tropical longan fruit and dates.
Mung Bean Beverages
The 'Karuna Heal' Superfood Beverage is Made with Bean Sprouts and Berries
Trend Themes
1. Unconventional Superfood Beverages - Opportunity to develop unique and healthy drinks made with unconventional ingredients like mung bean sprouts and aronia berries.
2. Innovative Product Differentiation - Creating innovative products that differentiate from the existing offerings in the market through unique and unusual ingredients will help brands gain a competitive advantage.
3. Healthy and Functional Beverages - Increasing demand for functional beverages that cater to various health benefits opens up opportunities to develop and market healthy beverage options.
Industry Implications
1. Beverage Industry - Opportunities to innovate and differentiate within the already competitive beverage industry.
2. Health and Wellness Industry - The growing demand for healthy and functional beverages can cater to the needs of the health and wellness industry.
3. Superfood Industry - Opportunities to explore and include unconventional superfood ingredients in the existing and upcoming products in the superfood industry.