Coca-Cola's energy drink band Monster recently announced that it will be developing a line of super sodas under the name 'Mutant.' Although many consumers are cutting down on the amount of soft drinks they consume, there is still a high demand for the sweet, carbonated beverages. This new soda brand will serve as direct competition to PepsiCo's wildly popular Mountain Dew.
Set to launch in the latter half of 2016, the new line of super sodas will serve as a standalone range to the existing Monster collection. The new sodas will feature more caffeine than most mainstream soft drinks and they will bare the brand's famous claw mark design. The new drinks will also be branded with the tagline "refreshment energized," alluding to the drink's high caffeine content.
Designed to serve as a midway point between energy drinks and sodas, the Mutant beverages are likely to appeal to those who are already fans of Mountain Dew.
Energy Drink-Branded Sodas
This Line of Super Sodas is Being Developed by an Energy Drink Brand
Trend Themes
1. Energy Drink-soda Hybrids - There is an opportunity for beverage companies to develop hybrid beverages that offer the sweet taste of soda with the energy boost of energy drinks.
2. Caffeinated Soft Drinks - The creation of caffeinated soft drinks will continue to be a trend as consumers seek out alternative sources of energy.
3. Brand Expansions - Energy drink brands expanding into other beverage categories like soda is a trend that could disrupt the soft drink industry.
Industry Implications
1. Beverage Industry - The beverage industry as a whole could benefit from the innovation and variety of hybrid beverage products.
2. Energy Drink Industry - Energy drink companies have an opportunity to expand their reach and appeal to a wider audience with the development of soda product lines.
3. Soft Drink Industry - The soft drink industry may need to adapt to the competition from energy drink brands expanding into their space with caffeinated sodas.