Functional beverages have expanded exponentially to become a go to option for those who lead active lifestyles, so the B.Fresh Super Smoothies + Active Cultures drinks are here to offer a new kind of product option. Each of the smoothies are made with fresh ingredients which has been used as a branding approach with the percentage of each ingredient itemized on the front to convey the vibrant nature of the product.
The B.Fresh Super Smoothies + Active Cultures drinks have been released in two flavors including Berry Boss and Green Guru, which are both infused with a mixture of fruits and vegetables. This is finished with over one of the Ganeden Bacillus Coagulans billion active cultures that are dairy-free probiotics to help promote a healthy gut.
Probiotic Culture-Infused Smoothies
The B.Fresh Super Smoothies + Active Cultures Drinks are Tasty
Trend Themes
1. Functional Beverages - Opportunity for creating innovative functional beverages that cater to active lifestyles by using fresh ingredients and active cultures.
2. Transparency in Branding - Opportunity to leverage ingredient transparency as a branding approach to convey the vibrant nature of the product.
3. Probiotic-infused Products - Opportunity for developing new products that combine probiotics with other food and beverage offerings.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new product development and marketing strategies for functional beverages.
2. Health and Wellness - The health and wellness industry can find opportunities for creating probiotic-infused products and promoting gut health.
3. Marketing and Branding - The marketing and branding industry can assist in developing transparent and engaging strategies to communicate the health benefits of probiotic-infused products.