The iconic Japanese cosmetic brand 'Shu Uemura' has partnered with video game industry titan 'Nintendo' to create a line of Super Mario Makeup, inspired by the company's popular franchise.
The makeup line consists of pink lipsticks, eye and cheek color palettes, and a black felt eye liner with a star-shaped stamp on the end. The product's packaging stays true to the original 80s illustrations, featuring beloved characters like Toad, Princess Peach and Mario. According to the creators, the collection is about playfulness and exploring creativity, making the game console company the perfect collaborative candidate.
This unexpected partnership is set to be available in November as a limited edition holiday line. The Super Mario makeup set speaks to a nostalgic demographic looking to take a trip down memory lane with a retro-packaged throwback cosmetics line.
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