For the 2022 Super Bowl, Pringles launched Get Stuck In and for 2023, the snack brand is building on this message with The Best of Us. The Pringles Big Game ad is a relatable one for any fan of the brand and it aims to "celebrate anyone who has gotten stuck in a Pringles can and make them feel seen and heard."
The full ad spot for The Best of Us debuted recently and it stars Grammy Award-winning singer-songwriter, television personality and TikTok star Meghan Trainor. This uniting snack commercial reminds people that no matter who they are, where they come from and what they've accomplished, no one is immune from getting their hand stuck in the tube - Pringles' most relatable design flaw.
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Trend Themes
1. Relatable Snack Ads - Snack brands can leverage relatability as a trend in advertising to build brand loyalty and increase sales.
2. Celebrity Endorsement Ads - Collaborating with a popular celebrity in advertising can create a sense of community and inclusivity amongst fans of the brand.
3. Humorous Ads - Humorous ads can break through the clutter and create a lasting impression on consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage humorous and relatable ads to showcase their brand authenticity and increase consumer engagement.
2. Entertainment - The entertainment industry can incorporate celebrity endorsements to promote brand affinity amongst fans.
3. Advertising and Marketing - The advertising and marketing industry can leverage the trend of relatable and humorous ads to increase engagement and reach of their clients' brand messaging.