A campaign called 'Super Beards' for the Braun Cruzer electronic shaver transforms ordinary beards into their vigilante counterparts. The print ads show a series of beards shaved to resemble extremely recognizable superhero logos.
Symbols of popular heroes such as Superman, Spider-Man and Batman were shaved out of beards. Superman's intricate 'S' logo as well as Batman's iconic bat signal were carefully carved out of facial hair. In addition, the ads managed to place Spider-Man's spider symbol on a man's face. The superhero-themed ad then plays on themes of justice by proclaiming that 'Precision prevails.'
The print ads were created to target the Germany market by Ad agency BBDO Proximity. BBDO designed the humorous ads to link the superhero brands with Braun's uber-precise shaving tool.
Heroic Beard Ads
The 'Super Beards' Ad Humorously Sculpts Beards into Heroic Symbols
Trend Themes
1. Superhero-themed Advertising - Advertising campaigns that incorporate superhero themes and symbols, such as transforming beards into hero logos.
2. Humorous Marketing Approaches - Using humor in advertising to create a memorable and engaging campaign, like shaving beards into superhero symbols.
3. Precision Shaving Tools - The development and promotion of shaving tools that emphasize precision for a clean and accurate shave.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore new creative approaches to connect with consumers, such as using superhero-themed ads.
2. Personal Grooming - In the personal grooming industry, there is potential for innovative shaving tools that offer precision and accuracy.
3. Cosmetics and Beauty - Cosmetics and beauty companies can tap into the trend of humorous and unconventional marketing strategies to stand out in the market.