Film may be a dying medium, but thanks to Kodak and the revived Super 8 camera, the medium may still have a fighting chance. Kodak's revamped release is a hybrid device that allows users to record footage in both analog film and digital film. The impressive camera was designed by Yves Behar and his team at FuseProject in San Francisco. The resulting product is something that is sleek, and modern yet still faithful to the nostalgic roots set by the original. The body of the camera is comprised of machined metal and is available in midnight black and bone china.
In terms of features, the Super 8 camera is stocked with modern tech. The product comes equipped with a 3.5-inch LCD screen, variable speed control and a C-mount lens capability. According to several Kodak designers, the Super 8 faced so many delays because of the lost technology used to design film cameras. In order to produce the new gadget, the Kodak design engineers had to relearn the techniques used to make these cameras and thankfully were able to do so in a way that allowed for further innovation. The Kodak Super 8 does not have an expected release date, but will hopefully be released in 2018.
Reborn Iconic Film Cameras
Kodak's Super 8 Camera is a Modern Revival of an Iconic Camera
Trend Themes
1. Hybrid Film - The revival of the Super 8 camera offers a disruptive innovation opportunity in creating hybrid devices that allow users to record footage in both analog film and digital film.
2. Nostalgic Design - The sleek and modern yet faithful design of the revamped Super 8 camera presents a disruptive innovation opportunity in revitalizing nostalgic products for a modern audience.
3. Lost Technology - The challenges faced by Kodak in relearning lost techniques used in film cameras highlights a disruptive innovation opportunity in rediscovering and repurposing outdated technologies.
Industry Implications
1. Film Production - The hybrid film capabilities of the Super 8 camera open up disruptive innovation opportunities in the film production industry, merging the traditional aesthetic of analog film with the convenience of digital.
2. Design - The nostalgic and sleek design of the revived Super 8 camera presents a disruptive innovation opportunity for designers to create modern products that evoke nostalgia and resonate with consumers.
3. Technology - The challenges faced by Kodak in relearning lost techniques in film cameras highlight a disruptive innovation opportunity for the technology industry to explore and repurpose outdated technologies in new and innovative ways.