Milan-based fashion label SUNNEI by Simone Rizzo and Loris Messina introduces its latest collection for the Spring/Summer 2022 season full of futuristic looks that imagine the upcoming future. It takes a playful route with unique shapes and billowing silhouettes detailed with a bright color palette.
In celebration of this fashion week, the brand took the opportunity to introduce the new PROTOTIPO3 silhouette. It is a pair of sunglasses that were worn by each model walking to the soundtrack and flashing lights. Imagining the show, the brand notes, "The show corresponds with the tangible apotheosis of a new dimension of the label which guests get to explore first hand through an impalpable yet revealing experience at a real-life presentation."
Futuristic Spring Fashion Designs
SUNNEI Draws Inspiration from Nature for the SS22 Collection
Trend Themes
1. Futuristic Fashion - Opportunities for designers and companies to incorporate unique shapes and bold colors into their fashion lines inspired by the future.
2. Nature-inspired Fashion - Potential for fashion brands to draw inspiration from nature and incorporate it into their designs for a fresh take on fashion.
3. Immersive Fashion Experience - Opportunities for fashion shows to become more immersive and interactive, incorporating technology and unique experiences for attendees.
Industry Implications
1. Fashion Industry - Industry professionals can be inspired by SUNNEI's futuristic and nature-inspired designs to create new fashion lines for upcoming seasons.
2. Advertising Industry - Opportunities for advertising companies to create immersive and interactive experiences for fashion shows to enhance the overall brand experience.
3. Technology Industry - Incorporating technology into fashion shows, such as flashing lights and sound effects, can lead to new innovations and opportunities for technology companies to partner with fashion brands.