Glassing Sunglasses came out with a shocking ad recently with the help of advertising agency Y&R based in Italy. With the cheeky (pun intended) "Kiss my glass" slogan paired with faces that look like bums wearing shades, this ad is definitely worth a double take.
Vicky Gitto was the creative director, art director and copywriter for the Glassing Sunglasses print campaign. It is evident that the company should be kissing her glass for a job well done.
Butt-Faced Campaigns
Sunglassing Sunglasses Says "Kiss My Glass"
Trend Themes
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Cheeky Advertising — Embrace cheeky and unexpected advertising campaigns to grab attention and differentiate your brand.
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Unconventional Visuals — Utilize unconventional visuals and imagery to create memorable and shareable advertising content.
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Playful Branding — Incorporate playful and humorous elements into your brand identity to connect with younger and more diverse audiences.
Industry Implications
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Eyewear — Leverage disruptive advertising strategies to stand out in the competitive eyewear industry.
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Fashion — Explore unique and attention-grabbing advertising approaches to make a splash in the fashion industry.
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Creative Agencies — Support brands in developing innovative and daring advertising campaigns that capture attention and drive engagement.