Practice safe sun this summer with MISSHA's Mild Essence Sun Milk. The sunscreen is lightweight and hydrating and the company is committed to "provid[ing] quality products that help unveil beautiful, glowing skin."
Its sun milk boasts an SPF of over 50 with PA+++ protection. Moreover, the double layer UV-blocking system is resistant to water and sweat. The unique formula uses Antozone-Rose and Thanaka Extracts that soothe your skin with a semi-matte finish that's ideal for all skin types. The product doubles as a make-up base, as the non-greasy formula goes on clear, helping your makeup last longer.
The sun milk is available in both a large and small containers, making it optimal for travel.
Lightweight Hydrating Sunscreens
MISSHA Launched a Mild Essence Sun Milk SPF with 50/PA+++
Trend Themes
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Lightweight Sunscreens — Opportunity for developing lightweight sunscreens with hydrating properties for all skin types.
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High SPF Sunscreens — Opportunity for creating sunscreens with SPF over 50 and PA+++ protection for enhanced sun protection.
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Multi-purpose Sunscreens — Opportunity for formulating sunscreens that double as make-up bases to provide additional value and convenience to consumers.
Industry Implications
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Skincare — Disruptive innovation opportunity for skincare companies to develop light, hydrating sunscreens with high SPF and multi-purpose benefits.
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Beauty — Disruptive innovation opportunity for beauty brands to incorporate sunscreen into makeup products, providing added protection for consumers.
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Travel — Disruptive innovation opportunity for travel-related industries to provide travel-sized sunscreen options that are convenient for consumers on the go.