Practice safe sun this summer with MISSHA's Mild Essence Sun Milk. The sunscreen is lightweight and hydrating and the company is committed to "provid[ing] quality products that help unveil beautiful, glowing skin."
Its sun milk boasts an SPF of over 50 with PA+++ protection. Moreover, the double layer UV-blocking system is resistant to water and sweat. The unique formula uses Antozone-Rose and Thanaka Extracts that soothe your skin with a semi-matte finish that's ideal for all skin types. The product doubles as a make-up base, as the non-greasy formula goes on clear, helping your makeup last longer.
The sun milk is available in both a large and small containers, making it optimal for travel.
Lightweight Hydrating Sunscreens
MISSHA Launched a Mild Essence Sun Milk SPF with 50/PA+++
Trend Themes
1. Lightweight Sunscreens - Opportunity for developing lightweight sunscreens with hydrating properties for all skin types.
2. High SPF Sunscreens - Opportunity for creating sunscreens with SPF over 50 and PA+++ protection for enhanced sun protection.
3. Multi-purpose Sunscreens - Opportunity for formulating sunscreens that double as make-up bases to provide additional value and convenience to consumers.
Industry Implications
1. Skincare - Disruptive innovation opportunity for skincare companies to develop light, hydrating sunscreens with high SPF and multi-purpose benefits.
2. Beauty - Disruptive innovation opportunity for beauty brands to incorporate sunscreen into makeup products, providing added protection for consumers.
3. Travel - Disruptive innovation opportunity for travel-related industries to provide travel-sized sunscreen options that are convenient for consumers on the go.