There's a uniquely beautiful phenomenon that happens when light shines through treetops, and 'Sun Lighting' by Santiago Marcelo Clavijo captures this beautifully. The shoot features different nature scenes in which the sun is shining onto leaves.
My favorite image is the first one; the palm almost seems to glow from within. Check out more images of 'Sun Lighting' by Santiago Marcelo Clavijo above, and keep clicking for more amazing naturetography.
Implications - Eco-conscious consumers appreciate companies with green identities as they can work together to improve environmental conditions. Consumers recognize these companies as green by their advertising; advertisements that portray nature or eco-friendly initiatives tell them that the company is socially responsible. Companies can cater to green demographics by incorporating the environment into their marketing campaigns.
Sunlit Naturetography
‘Sun Lighting' by Santiago Marcelo Clavijo Explores Light & Shad
Trend Themes
1. Naturetography - Disruptive innovation opportunity: Develop advanced technology or filters to capture the unique phenomenon of light shining through treetops in nature photography.
Industry Implications
1. Photography - Disruptive innovation opportunity: Create eco-friendly photography equipment and accessories to cater to the growing demand for naturetography.