Make P:rem's Capsule Sun Gel is a lightweight gel product that provides protection from the sun, while also moisturizing one's skin. To dispel any confusion about the product's formula, the brand created spirited packaging for the product that reads: "Moisturizing serum? NO! Moisturizing sun block."
The lightweight and non-greasy gel formula is rich with nourishing natural ingredients such as birch sap, sea buckthorn, icy lead and sunflower seed extracts, yet excludes potentially harmful additions like parabens and synthetic dyes.
Since the product is mattifying, it may be used as a primer to simultaneously prepare and protect one's skin before the addition of makeup. Make P:rem notes that the use of SPF products is useful for anti-aging, especially when it comes to combating fine lines, wrinkles and sunspots.
Hydrating Sunscreen Gels
Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block"
Trend Themes
1. Hydrating Sunscreen - Opportunity to innovate lightweight and non-greasy sunscreen formulations that moisturize and nourish skin.
2. Multifunctional Skincare - Opportunity to create skincare products that offer multiple benefits, such as sun protection and improved skin texture.
3. Clean Beauty - Opportunity to develop skincare products without potentially harmful ingredients like parabens and synthetic dyes.
Industry Implications
1. Beauty and Cosmetics - Demand for lightweight and multifunctional skincare products presents an opportunity for beauty and cosmetics companies to develop innovative sun protection and skincare products.
2. Health and Wellness - The anti-aging benefits of SPF products and the growing interest in clean beauty create opportunities for health and wellness companies to offer innovative skincare solutions.
3. Personal Care - The demand for products that offer multiple benefits and are formulated with natural ingredients presents an opportunity for personal care companies to create innovative, clean skincare solutions.