Nike introduces the new Summit White colorway palette for the season, detailing the signature Air Force 1 Mid React sneaker model this time around. It has a clean look with an all-leather construction across the upper, with a touch of transparent mesh that can be seen around the heel section.
It also rests on top of the React foam-infused sole unit foundation for comfort. The sneakers are then accompanied by a heel strap and a sizable pull tab to continue with the sleek look. There is a touch of contrast in the form of the tongue tabs over the forefoot with Nike Air branding details in a blue tone to round out the entire look.
Mid-Cut Icy Leather Sneakers
Nike's Air Force 1 React Sneakers Get a Summit White Makeover
Trend Themes
1. Summit White Colorway Palette - Expanding the colorway palette offers an opportunity to attract new customers and generate buzz in the market.
2. All-leather Construction - Incorporating all-leather construction in sneakers is a disruptive innovation opportunity that can bring back the retro style while offering new levels of comfort.
3. React Foam-infused Sole Unit - Using the React foam-infused sole unit as a defining feature in sneakers can differentiate from competitors and create a unique selling point.
Industry Implications
1. Footwear Industry - Innovations in colorways, materials, and comfort can differentiate brands and resonate with different customer segments.
2. Fashion Industry - Incorporating retro styles with modern comfort technology can provide a disruptive innovation opportunity and appeal to a wide variety of customers.
3. Sportswear Industry - Integrating new technology such as the React foam-infused sole unit can enhance performance and disrupt the sportswear market.