Summer Fresh is known for its wide selection of salads, dips, and hummus. As it celebrates its 30th anniversary, the brand launches two limited edition hummus options. Through its three decades in the industry, Summer Fresh nods to customers' need for healthy options that are convenient and diverse. It started off in a home kitchen, growing to become what it is today.
To honor this milestone, the brand launches two new limited-edition flavors: Salt & Vinegar and Dill Pickle. This is inspired by Founder and President, Susan Niczowski's love of potato chips. She talks about the celebratory flavors, "This includes living by the philosophy of ‘Food is Fashion’ - setting trends and highlighting the most exciting flavor combinations from season to season. It is exactly this philosophy that has made us the number one brand for prepared salads and dips year after year. Needless to say, our new hummus flavors mark the beginning of thirty more years of innovation. We couldn’t be more proud to share them with consumers obsessed with great taste and who feel good about snacking just as much as we do." Both flavors are made from Canadian chickpeas, tahini, and olive oil, keeping fans full and their taste buds satisfied.
Limited Edition Hummus Flavors
Summer Fresh Celebrates its 30th Anniversary with New Flavors
Trend Themes
1. Limited-edition Flavors - Brands can offer limited-edition or seasonal flavors to create buzz and excitement among consumers.
2. Food as Fashion - Brands can adopt the philosophy of 'Food is Fashion' to highlight exciting flavor combinations and stay ahead of trends in the food industry.
3. Healthy Convenience - Brands can cater to consumers' need for healthy yet convenient snack options by offering prepared salads, dips, and hummus made from wholesome ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend towards limited-edition flavors and healthy convenience snacks to attract consumers and boost sales.
2. Packaged Foods - The packaged foods industry can adopt the 'Food is Fashion' philosophy to stand out in a crowded marketplace and appeal to consumers who are looking for innovative and flavorful snacks.
3. Plant-based Foods - The plant-based foods industry can create new and exciting flavors for hummus and other dips to offer consumers healthier and more sustainable snack options.