adidas Originals eyewear is launching five new pairs of supremely stylish sunglasses as part of its summer eyewear collection. The sunglasses in this collection are designed to offer eye-catching style as well as excellent performance, making them a hugely desirable product for summer 2014.
The 'Malibu' glasses blend matte and shiny surfaces set alongside both hard and soft lines. This results in a summer eyewear piece that looks just as appropriate while out roaming the streets as it does while lounging on the beach. The 'San Diego' glasses meanwhile are more playful, and come in full-colored frame and color blocked frame options. The 'Copenhagen' and 'Amsterdam' offerings incorporate a smooth and sleek outline. Finally, the 'Melbourne' glasses offer a largely contemporary look.
This summer eyewear by adidas Originals is manufactured by world-renowned eyewear manufacturer Silhouette.
Sleek Summer Eyewear
The adidas Originals Eyewear Collection Offers Maximum Summer Style
Trend Themes
1. Stylish Sunglasses - Disruptive innovation opportunities lie in the development of sunglasses that combine eye-catching style with excellent performance.
2. Matte and Shiny Surfaces - Opportunities for disruptive innovation exist in creating eyewear that blends matte and shiny surfaces to create a unique and fashionable look.
3. Contemporary Eyewear - There is potential for disruptive innovation in the production of eyewear that offers a largely contemporary design aesthetic.
Industry Implications
1. Eyewear Manufacturing - The eyewear manufacturing industry can seize the opportunity to partner with fashion brands to create stylish sunglasses with excellent performance.
2. Fashion and Accessories - Fashion and accessories industries can explore collaboration with eyewear manufacturers to develop eyewear that blends matte and shiny surfaces.
3. Athletic and Outdoor Retail - Athletic and outdoor retail industries have the potential to offer contemporary eyewear designs that appeal to customers looking for stylish and functional sunglasses.