DRY Soda Company is expanding its range of light and slightly sweet DRY Botanical Bubbly with two new non-alcoholic beverages in limited-edition summer bottles. The all-new 2020 Summer Celebration bottles in Pineapple and Watermelon are packaged in shareable sizes that are perfect for enjoying with a small group during warm weather gatherings. While there are some alcoholic beverages that are the go-to choice for celebrations, DRY Soda Company sets itself apart with fresh, zero-proof substitutes for wine and high-sugar mixed drinks.
While the DRY Botanical Bubbly Pineapple Summer Celebration bottle is said to pair well with grilled chicken, chopped salads, fish and tacos, the Watermelon variety is recommended with kebabs, barbecue, shrimp and vegetables.
The crisp and refreshing beverages are wrapped in packaging that shows off DRY's new name and look, plus watercolor designs painted by artist Catalina Estrada.
Social Sparkling Beverages
DRY Soda Company's Limited-Edition Sumer Bottles are Non-Alcoholic
Trend Themes
1. Non-alcoholic Beverages - The trend of non-alcoholic beverages is growing, presenting an opportunity for companies like DRY Soda to expand their market and appeal to health-conscious consumers.
2. Summer-themed Limited-edition Products - Creating limited-edition summer-themed products, like DRY Soda's Summer Celebration bottles, can generate excitement around a brand and increase sales during seasonal periods.
3. Artistic Packaging Design - Investing in unique and eye-catching packaging, like the watercolor designs on DRY Soda's Summer Celebration bottles painted by artist Catalina Estrada, can help a product stand out on the shelves and catch consumers' attention.
Industry Implications
1. Non-alcoholic Beverage Industry - The non-alcoholic beverage industry is ripe for innovation and disruption as consumers seek healthier alternatives to traditional alcoholic drinks and look for new flavors and experiences.
2. Seasonal Products Industry - The seasonal products industry offers opportunities for companies to create limited-edition items that cater to consumer demand for season-related products, generating hype and driving sales.
3. Artistic Design Industry - The artistic design industry presents opportunities for businesses to collaborate with artists, designers and creatives to develop unique and visually stunning packaging designs, which can improve brand visibility and consumer appeal.