Footwear label UGG has built a loyal following with its warm and comfortable sheepskin silhouettes and as of 2018, the company is launching a summer boot that is appropriate for warm temperatures in urban and rural areas. The original and very popular Neumal Chukka Boot has been "recast in [an] unlined leather" upper, creating a lighter and more breathable silhouette. The summer boot is made versatile with a Treadlite outsole that ensures traction on slippery surfaces and provides superior support during long treks.
Maintaining its recognizable and signature style, UGG flipped the leather only to reveal a "nappy suede" that boasts the fashion-forward element in the summer boots, making them a perfect and comfortable option for anyone.
Photo Credits: Khai Nguyen
Suede Urban Summer Boots
UGG Launched an Unlined Silhouette of Its Iconic Neumel Chukka Boot
Trend Themes
1. Summer Leather Boots - Disruptive innovation opportunity to explore breathable summer leather options for other footwear brands.
2. Unlined Silhouettes - Disruptive innovation opportunity to create unlined versions of traditionally insulated footwear for warmer climates.
3. Fashionable Comfort - Disruptive innovation opportunity to blend fashion-forward designs with comfort-focused materials for footwear brands.
Industry Implications
1. Fashion - Opportunity for fashion brands to explore lighter, summer-appropriate versions of classic footwear designs.
2. Outdoor Gear - Opportunity for outdoor gear brands to create more breathable and lightweight footwear options for warm-weather adventures.
3. Footwear Manufacturing - Opportunity for footwear manufacturers to experiment with new materials and construction techniques to create comfortable summer footwear.