Although the time for enjoying drinks outside at summer bars has come to a close in many parts of the world, Sol is recreating the experience of warm, sun-filled days at its three-day pop-up in London. The Sol Bar is helping to extend the British summertime by sharing the "positive energy of the sun" through sun lamps, a warm breeze, plus the scents and sounds of the summer.
At the bar, guests will get two complimentary drinks, including their choice of Sol or a Sol Chelada cocktail made with beer, lemon juice and agave syrup. Beyond just being a place to reminisce about the summer, the bar offers a place to get a boost of Vitamin D and stimulate the release feel-good serotonin in the body.
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Trend Themes
1. Pop-up Bar Trend - The trend of pop-up bars creates an opportunity for businesses to offer unique experiences, such as recreating a summertime atmosphere, in limited time and space.
2. Vitamin D & Serotonin Trend - The trend of recognizing the importance of Vitamin D and serotonin in boosting mood and overall health creates an opportunity for businesses to incorporate these elements into products or services.
3. Multi-sensory Experience Trend - The trend of providing a multi-sensory experience, such as simulated smells and sounds of a season, creates an opportunity for businesses to enhance their offerings and create a stronger emotional connection with customers.
Industry Implications
1. Food & Beverage Industry - The food and beverage industry can incorporate Vitamin D and serotonin-boosting ingredients into their products, or create immersive multi-sensory experiences at pop-up bars or events.
2. Hospitality Industry - The hospitality industry can create unique experiences, such as pop-up bars or themed rooms, that incorporate the trend of providing a multi-sensory experience or the importance of Vitamin D and serotonin.
3. Wellness Industry - The wellness industry can incorporate the importance of Vitamin D and serotonin into their products or services, or offer immersive experiences that boost mood and promote overall health.