Satisfy your sweet tooth with the 'Sugar High' Design Scene exclusive editorial. Photographed by Mario Ardi, model Thais is sweetly serene in a portrait series that highlights the season's pastel-obsessed styles.
Pastel hues have taken over the fashion world, making waves on the street and on the runway. From flowing frocks to cotton-candy locks, this fad is getting more popular by the minute. Soft pastels are setting the tone for the upcoming season, embracing a timeless way of dressing that is fresh and girly.
The 'Sugar High' Design Scene exclusive is a display of the chicest candy-coated fashion. Stylist Rahajeng Puspitasari dresses Thais in two-toned, sheer and lace-clad styles from Argyle & Oxford. The epitome of easy elegance, the model accents her ladylike wardrobe with daring pink tresses and soft makeup looks by artist Dewi Darmawan.
Serene Sweet Tooth Editorials
The Sugar High Design Scene Exclusive Highlights Pastels
Trend Themes
1. Pastel Fashion Trend - Opportunity for fashion brands to capitalize on the growing popularity of pastel hues in clothing and accessories.
2. Cotton-candy Hair Trend - Disruptive innovation opportunity for hair salons to offer unique and vibrant pastel hair colors to customers.
3. Soft Makeup Trend - Opportunity for beauty brands to create and market soft, natural-looking makeup products that complement the pastel fashion trend.
Industry Implications
1. Fashion - Fashion brands can incorporate pastel hues into their collections and capitalize on the growing demand for soft and feminine styles.
2. Hair Salons - Hair salons can offer unique and vibrant pastel hair colors to customers looking to embrace the cotton-candy hair trend.
3. Beauty - Beauty brands can develop and promote soft, natural-looking makeup products that enhance the overall look of the pastel fashion trend.