There is a glut of different marketing techniques to attract consumers to various products, so it is enticing to see the success of the simple method whipped up for Sugar Daddy's Cupcakes packaging. So much more than plain white cartons yet significantly gentler on the eyes than bold brand identities, this concept communicates ideas.
Leo Burnett of Dubai conceived these beautiful boxes for the beloved bakery, striving to establish a truly unique image though intricate illustrated text. Each ornate letter is an elaborate element of a larger word, scrawled in a bespoke typographic style. It isn't the name of the brand that written imaginatively across the top of Sugar Daddy's Cupcakes packaging, but a single word such as "Bliss," "Surprise," "Indulgence" or "Desire" which can be found in every gram.
Illustrated Typography Treats
Sugar Daddy's Cupcakes Packaging Animates Each Sweet in a Word
Trend Themes
1. Illustrated Typography - Embracing illustrated typography in packaging design can create a visually distinctive and memorable brand identity.
2. Unique Packaging - Investing in unique and visually appealing packaging designs can help products stand out in a crowded market.
3. Bespoke Typographic Style - Using bespoke typographic styles in packaging design can add a sense of artistry and craftsmanship to the product.
Industry Implications
1. Bakery - Bakeries can explore the use of illustrated typography in their packaging to create an engaging and memorable brand experience for customers.
2. Marketing and Advertising - Marketing and advertising agencies can offer services to create unique packaging designs that incorporate illustrated typography to help their clients differentiate their products.
3. Graphic Design - Graphic design companies can specialize in creating bespoke typographic styles for packaging design, providing a unique selling point for their clients.