Retailer atmos works in collaboration with both PUMA and F-LAGSTUF-F on a new Suede sneaker collaboration. The silhouette is a foundational piece by PUMA and it gets new updates with brand updates from all contributing efforts. The shoes deliver a sleek look with a dual tonal design throughout the upper said to be inspired by New York.
It is constructed from hairy suede materials and has navy blue tones at the toe boxes with white laces to offset that in contrast. The rest of the shoe includes the green tongue logos that nod to PUMA as the right sneaker has white paneling with navy striped accented by the lateral side of the sneaker. On the medial side, there are navy tonal panels and white stripes.
Split Suede Collaborative Footwear
atmos Taps PUMA and F-LAGSTUF-F on a Suede Sneaker Collab
Trend Themes
1. Collaborative Footwear Design - The trend of brands and retailers joining forces to create unique sneaker designs continue to grow and provide opportunities for innovative collaborations.
2. Suede Material Usage - The trend of incorporating suede as a primary material in sneaker design opens up opportunities for creative branding and new texture experiences for consumers.
3. Dual Tonal Design - The trend of using contrasting colorways in sneaker designs presents opportunities for unique visual styles, and allows for the dual branding of multiple collaborating parties.
Industry Implications
1. Footwear Manufacturing - The footwear manufacturing industry can capitalize on the trend of collaborative design to offer unique products that stand out on the market.
2. Fashion Retail - The fashion retail industry can leverage the trend of dual branding to attract collaborations and offer exclusive products to its customers.
3. Apparel Design - The apparel design industry can explore the trend of using suede material in sneakers to offer new product lines and extend their brand identity to new categories.