Holy snow, this beast sure heats up winter! Unveiled at SEMA 2009 was the Subaru TRAX STI by Ken Block, a crazy SUV on snow tracks designed to tear through powder. Instead of being propped on wheels, the body of the Subaru TRAX STI rests on the same type of tracks as snowmobiles do.
"The car floats through powder like it's swimming through whipped cream, yet it's going too fast to seem possible," Sub5zero says of the vehicle designed by Vermont SportsCar. "It carves S turns while never seeming to falter. And then on the packed stuff, it's like a normal STI, power-sliding around snowy bends."
Powersliding in the snow? Where was the Subaru TRAX STI by Ken Block when I lived in Calgary?
Snow-Cat SUVs
The Subaru TRAX STI by Ken Block Will Have You Wishing for Snow
Trend Themes
1. Snow Track Vehicles - The development of snow track vehicles like the Subaru TRAX STI presents disruptive innovation opportunities for the winter sports and adventure tourism industries.
2. Extreme Winter Vehicles - The rise of extreme winter vehicles, such as the Subaru TRAX STI, opens up possibilities for innovation in the automotive and outdoor recreation industries.
3. Off-road Performance in Snow - The ability to achieve off-road performance in snowy conditions, as demonstrated by the Subaru TRAX STI, creates opportunities for disruption in the automotive and outdoor sports industries.
Industry Implications
1. Winter Sports - The winter sports industry can explore disruptive innovation opportunities by incorporating snow track vehicles like the Subaru TRAX STI into their offerings and experiences.
2. Adventure Tourism - Adventure tourism companies can embrace disruptive innovation by incorporating extreme winter vehicles like the Subaru TRAX STI into their winter activity offerings to attract thrill-seeking travelers.
3. Automotive Manufacturing - The automotive manufacturing industry has a chance to disrupt the market by developing their own line of extreme winter vehicles, inspired by the capabilities of the Subaru TRAX STI.