The all-new 2020 Outback and Legacy models from Subaru will now incorporate mapping and navigation components from the Dutch location technology and consumer electronics company, TomTom N.V. (TOM2).
Included in the new Subaru models is an infotainment platform that uses TomTom Maps, in addition to a new navigation user interface. DENSO, the leading supplier of advanced automotive technology, will be the Tier 1 system provider for the manufacturer.
TomTom is known for its innovative and easy-to-use maps, navigation software, and online services for all consumer, enterprise and automotive sectors. Subaru's adoption is another major automotive partnership integrating TomTom technologies with automobiles, joining others like BMW, Nissan, and Renault.
Automotive Mapping Platforms
Subaru Will Include TomTom Navigation in Its New US Vehicles
Trend Themes
1. Incorporation of Mapping and Navigation Components - The integration of advanced mapping and navigation technology into automotive systems presents opportunities for enhanced user experiences and improved efficiency.
2. Partnerships Between Automakers and Mapping Tech Companies - Collaborations between automakers and mapping technology companies like TomTom open doors for disruptive innovations in the automotive industry.
3. Rise of Infotainment Platforms in Vehicles - The increasing use of infotainment platforms in vehicles creates opportunities for the development of new features and services that enhance the driving experience.
Industry Implications
1. Automotive - In the automotive industry, the integration of advanced mapping and navigation components can lead to improved navigation systems and better user experiences.
2. Mapping Technology - Partnerships between automakers and mapping technology companies present disruptive innovation possibilities in the mapping technology industry.
3. Consumer Electronics - The incorporation of mapping and navigation components into vehicles opens up new avenues for consumer electronics companies to develop innovative infotainment platforms and services.