Sue-Ann San and Rachel Zeilic of the uber-popular blog StyleStalker are self-confessed style addicts, releasing a StyleStalker Summer 2011 collection. Launched in August 2008, the blog is a collection of magazine ads, photo spreads, celebrity photos, and trend coverage.
"We were drawn together by our mutual addiction to ‘stylestalking’; scouring magazines, trawling the web and travelling to all parts of the world to devour all things style. We decided to create a label to satisfy our fashion cravings," explain San and Zeilic.
The pair, hailing from Sydney, Australia, then launched their own label, also called StyleStalker, employing the help of models Alexander Spencer and Bambi, to show off the clothes. The StyleStalker Summer 2011-2012 collection, appropriately called Young Hollywood, is ultra-light and romantic and perfect for hot summer days.
With their celebrity clientele growing, San and Zeilic have gone from stalking celebrity styles to dressing celebrities. Not bad for a couple of fashion bloggers from down under.
Dreamy Designer Duds
The StyleStalker Summer 2011 Collection is by Famous Bloggers
Trend Themes
1. Fashion Bloggers Turned Designers - This trend highlights the growing shift of fashion bloggers becoming designers, creating their own fashion labels and collections.
2. Celebrity Fashion Influencers - This trend showcases the rise of fashion bloggers and influencers dressing and styling celebrities, becoming major players in the fashion industry.
3. Romantic Summer Collections - This trend focuses on the popularity of ultra-light and romantic fashion collections, specifically designed for hot summer days.
Industry Implications
1. Fashion Blogging - The fashion blogging industry has seen a disruption with bloggers transitioning into designers, creating their own fashion brands and collections.
2. Celebrity Styling - The celebrity styling industry has been disrupted by fashion bloggers and influencers who now dress and style celebrities, bringing their own unique tastes and styles to the forefront.
3. Summer Fashion - The summer fashion industry is experiencing a disruption with the popularity of ultra-light and romantic collections designed specifically for hot summer days.