The Stussy 2012 Fall/Winter lookbook shows an impressive collection of apparel that mixes some preppy elements with functional hunting-inspired workwear. The collection covers a lot of different types of clothing, making the collection versatile for the transition from warm to cold weather.
While utility is obviously at the forefront of the design of the collection, that does not stop the collection from looking smart and polished. Crew neck sweaters, varsity jackets and button-downs hit collegiate notes while hoodies, quilted vests and outerwear pieces point more toward the workwear influences on the collection. Camouflage sits beside some more intense prints including bright plaids and landscape print to give the collection some fun flavor.
This collection is easily wearable for whatever you may have to do during the course of your day, and, on top of that, it will also see you looking good doing it.
Collegiate Hunting-Inspired Apparel
The Stussy 2012 Fall/Winter Lookbook Makes Hip Modern Workwear
Trend Themes
1. Camouflage Clothing - The popularity of hunting-inspired workwear is creating opportunities for fashion brands to incorporate camouflage in their designs.
2. Versatile Clothing for Transitional Weather - There is an opportunity for brands to create a collection that can easily transition from warm to cold weather, making it wearable for different occasions.
3. Mixing Preppy and Workwear Styles - Fashion brands can mix preppy elements with functional workwear designs to create a smart and polished collection that is versatile and fun.
Industry Implications
1. Apparel Industry - The fashion industry can incorporate hunting-inspired workwear designs and bright prints to cater to the growing trend of versatile and functional clothing.
2. Outdoor Industry - The outdoor industry can expand its offerings by incorporating versatile clothing that can transition from warm to cold weather without compromising style and functionality.
3. Sports Industry - The sports industry can incorporate preppy designs and workwear styles to create a smart and functional clothing line for athletes, coaches and fans alike.