To help fans celerbate Thanksgiving at home this year, STOVE TOP debuted a limited-edition Stuffy Thanksgiving Collection that is "sure to turn your 2020 turkey dinner into a formal affair, whether celebrating in person or virtually." The new capsule includes five formal pieces including a unisex, red velvet dinner jacket (complete with stuffing lining), a reversible STOVE TOP shawl, a "stuffed" headband, a STOVE TOP handkerchief/pocket square, and 'Stufflinks'
Juliet Levine, Brand Manager of STOVE TOP, commented on the limited edition new launch, stating: "Let’s face it: the sweatpants fatigue is real, and people are looking for any excuse to get dressed up this year. We hope our STOVE TOP Stuffy Thanksgiving Collection makes people look and feel their very best this Thanksgiving."
The limited-edition fashion pieces retail between $4.79 and $30 and are available to purchase online.
Food Brand Thanksgiving Apparel
STOVE TOP's Stuffy Thanksgiving Collection Helps You “Get Stuffy”
Trend Themes
1. Thanksgiving Fashion - Opportunity to create limited-edition fashion collections inspired by Thanksgiving to offer consumers a unique and festive way to dress up for the holiday.
2. Virtual Celebration Accessories - Potential for developing accessories specifically designed for virtual celebrations, providing individuals with a way to enhance their online party experiences.
3. Formal Attire with a Twist - Innovative opportunity to create formal clothing with unexpected elements, such as clothing with stuffing lining, to add a playful and unconventional touch to traditional attire.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend by creating limited-edition collections that bring a festive twist to traditional clothing items.
2. Online Retail - Online retailers can cater to the trend by offering exclusive accessories designed for virtual celebrations, providing customers with unique options for online gatherings.
3. Event Planning - Opportunity for event planning companies to incorporate the trend by offering themed fashion consultations or organizing virtual fashion shows for Thanksgiving celebrations.